News

Vision on the roads of the future

The roads of the future are being designed right now by the Forum of European National Highway Research Laboraties (FEHRL). The Forum asked us to portray their vision in a very clear and inspiring animation. And so we did! Check it out here. 

Introducing the launch of a new Classic

DuPont is about to launch a new standard in personal protective equipment. And we created a teaser to warm up the crowd. Have a look here to see what we have come up with.

New Sound Booth

To maintain its position as a leader in high quality multimedia and video productions, B·U·T continuously invests in state-of-the-art facilities and equipment. Our new office extension houses several dedicated rooms for audio and video production. Read the details below and let us help you with your next production.

The new sound proofed voice-over studio is unique to Dubai Studio City. This 3x3 meter voicebooth is based on the box-in-box concept with excellent sound characteristics and a decibel reduction accurate to +/- 3dB. Digital audio is recorded using pro RØDE microphones, AKG headphones, JBL speakers and the latest ProTools workstation. 

The new video editing suite houses an AVID Media Composer system with several terabytes of high speed RAID storage. This allows for uncompressed high definition video editing, offering the best possible image quality. It can handle both a tape based workflow for HDcam production and for a file based workflow from shooting to archiving, editing, compression and digital delivery. 

Making a movie on the Sir Bani Yas Forum

For the Ministry of Foreign Affairs of the United Arab Emirates, we created an internal movie about the Sir Bani Yas Forum. This high-level forum is organized each year in Abu Dhabi by the United Arab Emirates, in collaboration with Chatham House. This year the event took place on 18-20 November at the Qasr al-Sarab Desert Resort.

B·U·T media omnipresent at Daikin sales force event

Mid October 2011, Daikin organizes a sales force event and we will provide them with a lot of top-notch support material: an iPad product calculator, an animated HTML5-project, 3D-animations and several flash animations. Check out some of our creations here and here!

Work and fun for Technopolis

Work can be a lot of fun. Technopolis, an active technology learning center for kids and youngsters, asked us to make an animation for its international exhibit on ‘imitation’. We are creating a silent animation, and the visitors are challenged to produce the sound effects with all kinds of everyday objects. Afterwards, they can watch the movie with their own sound effects and even post it online.

Volvo Auctions promo teaser

Volvo soon launches a website site where certified used construction equipment will be auctioned. To promote this launch and inform future bidders on the working of the site, we created a promo-teaser that will be shown on their website and published on YouTube. Check it out here.

A global media library for Hyundai cars

For Hyundai cars we are currently setting up an internal online media library, in which all images, logos videos, etc. are centralized and made available to dealers worldwide, who can easily create and manage their media collections via a user-friendly interface.

Tytonius…the sequel

Our esteemed client DuPont likes its Tyvek® campaign just as much as we do. The next episode of this campaign with the intriguing professor will appear online shortly. Professor Tytonius is performing his final lab tests on the abrasion resistance of this special fabric, and will be more than happy to tell you more about it very soon. If you have never heard about Tytonius before, you can get to know him here.

B·U·T prominently present (behind the scenes) at the 2011 Hannover fair

Both Gates Europe as well as Atlas Copco turned to B·U·T for clever creative concepts and their realization to support their presence at the 2011 Hannover fair. For Gates, we made a series of six state-of-the-art videos to be shown on their stand; for Atlas Copco we worked with iPads. To see what we came up with, have a look here for Gates, and here for Atlas Copco.