The case of professor Victor Tytonius

A reconstruction based on various pieces of evidence

“Ah! Good morn… or… well, good whatever part of the day you are in, just ‘good day’, perhaps I should say. My name is professor Tytonius,… Victor Tytonius, to be exact.” With this awkward introduction, a scientist presents himself on the TV-screen at the DuPont’s ExpoProtection stand early November. His mission is to explore the differences between three common types of protective coveralls, one of which is DuPont’s Tyvek®, and to share his findings in a series of videos – made by us. This is the reconstruction of the case of professor Victor Tytonius, based on seventeen pieces of evidence.

Know-how on the Orient Express

A journey through best customer interaction practices in video, print and web

The legendary Orient Express evokes luxury, nostalgia, romance, murder even, and has sparked the imagination of many writers, movie and TV makers. Atlas Copco Compressor Technique employees, however, are likely to link it to their Customer Orient Express, a concept we developed for an internal webinar on customer friendliness. Its theme is a journey by train in which best customer interaction practices are explored. We filmed on the actual Orient Express, created a game board and box, a brochure and developed an e-learning module.

Hey, look at what we can do!

Apologies for our choice of title, boasting in such a toddler-like fashion, but it’s just the first thing that comes to mind when reviewing the work we did for the shared stand of Borealis, Borouge and NOVA Chemicals at K2010. We’re proud! This is after all thé major event in the plastics industry, where these three world players take up a significant amount of space, and a lot of what you see on that stand and in the communication before and after the event, was designed and/or made by us…

Shellfish: the king’s favourite dish

Content is king: it’s a dogma all communication professionals (some more for appearance’s sake than in true faith) adhere to. It’s not the most inspired of openings, I admit, but please bear with me… At B·U·T we do a decent job at dressing the king in various royal outfits. One of the many ways we achieve that is with Adobe Flash. It gives content a slick and flash-y (poor pun, I know, my credit is running out here) look, it is widely supported and works both online and off-line. But the more royal king content’s looks, the less approachable he becomes; or simply put, Flash content is not easily accessible by the content owner for customizing, editing or translating. To remedy that, we’ve built Shellfish.

Flemish trade mission visits B·U·T project in Abu Dhabi

On February 8 a Flemish Government delegation led by Minister-president Kris Peeters visited Masdar City in Abu Dhabi. Wim Bonjean, General Manager of the B·U·T Dubai branch gave a guided tour through this urban development, powered by renewable energy and home to the Masdar Institute of Science and Technology.

Do SMARTPHONES & TABLETS mean (extra) business?

When Apple introduced the iPhone and iPad, all previous attempts by other companies to introduce similar products were instantly forgotten. The slick design and the excellent user interface propelled these devices to the record books in terms of sales volumes. But competition is heating up and Apple’s closed iTunes environment pushes many prospects towards devices that are based on Google’s Android mobile operating system. When you are in business for a mobile application, there are some tough decisions to be made and hurdles to overcome…

Digital video on the desktop ‐ part 2

In part 1 of this series we looked at the early days of digital video. In this second instalment, we’ll discuss the nature of video and some important characteristics.