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Four media for four seasons

Client: Daikin

Daikin wanted to launch a campaign on ‘seasonal efficiency’: a new and more accurate measure of the true energy efficiency of heating and cooling devices that will become the new European standard as of 2013. And also on the fact that several Daikin products are already optimized to meet the highest seasonal efficiency standards. We helped them to create a multimedia campaign, from first concept to full design: a magazine ad, a Flash banner, a mini site and an iPad calculation tool.

Four media for four seasons
Four media for four seasons