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Black glass

Client: O-I Europe

The impending launch of its revolutionary black glass containers led O-I to turn to us for an ebony media package. Consisting of a teaser e-mail, a microsite, an animation and a sales PowerPoint, the media had to position black glass as a premium packaging solution.

Sophistication all around
Inspired by word association research provided by O-I, we created an integrated media package with a consistent style throughout. Given the premium nature of the product, all deliverables were given a sleek and sophisticated design with black as the main color. The microsite and in particular the evocative 3D animation on it, served as the center point of the campaign.

Black glass