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Cloud content on-screen
Masdar City in Abu Dhabi is a real-life blueprint for energy efficient urban planning. , Abu Dhabi’s Masdar is developing a vision for the future
a modular and flexible platform for Masdar City to manage and visualise the Masdar Content Cloud. This is a collection of very diverse data displayed on various audiovisual media in Masdar City.
The Masdar Content Cloud contains videos, press releases, slide shows, statistics, animations, interactive applications, calendars, event overviews, interactive maps, tips, calculators, etcetera. The information is pulled from various sources: from Masdar and other stakeholders in the project, from diverse internet news feeds, etc…, and is filtered, screened and approved by experts in every type of information prior to publication.
B·U·T not only develops a system to manage and publish this data, but is also responsible for the design of all content. Users can do much more than consume the available information; they can also interact with it, for example by filtering the information shown according to personal preference. Those users may be either students at Masdar Institute, Masdar City inhabitants, companies, news agencies, public services, the broader public, etc.
The media used to make this information available in Masdar City are very diverse: information kiosks, high resolution video walls (both classic as well as interactive), internet, intranet and mobile devices.