Wire 2008 invitation and touch screen

Inspired by our silly 2008 New Year’s e-card, Borealis gave us carte blanche for a save-the-date e-mailing for their customer event in the margin of the Wire 2008 fair. With the event’s date set for April 1st, a theme for a silly, yet business-relevant story was easily found. We continued the theme in the actual customer event invitation and also showed our serious side by building a touch-screen application featuring Borealis’ and Borouge’s activities in the wire and cable business.