INTERACTIVE MEDIA SOLUTIONS: THE KEY TO MAKE YOUR BRAND STANDOUT Back to blog items

INTERACTIVE MEDIA SOLUTIONS: THE KEY TO MAKE YOUR BRAND STANDOUT

Interactive media is a broad term that covers everything from digital media production to custom-made software applications. Nowadays, people are constantly glued to their phones, tablets and the countless other electronic devices that we all own. It takes an engaging brand experience to attract attention, and in this current environment, interactive media has become a game changer. The way these tools are used can be a big factor in determining success at an event. With easy access to interactive media, why do many brands still feel that they do not leave much of an impression? The answer is simple: many businesses do not understand the importance of integrating these tools.

HOW WILL IT HELP YOUR BRAND STAND OUT?

Gone are the days where static presentations were the norm. Interactive solutions are an important part of exhibitions, with companies using: LED light displays, 360° videos, AR/VR technology, interactive touch screens and numerous other technologies. All these elements create eye-catching and memorable exhibits. As there is an unlimited amount of information projected from so many different sources, it is no wonder that people are overwhelmed and unable to process all of it. The amount of time that is spent at various exhibits, is determined by how much there is to see and learn. Information is retained better by doing rather than seeing, which provides a more enjoyable experience. Content must be interesting and quick to absorb.

Brands participate in these exhibitions to showcase their new products and services, educate their customers and stay relevant amongst competing brands. By creating an engaging brand experience, the audience is converted from an observer into an active participant. This is the key to making your brand stand out.

READY TO TAKE A STEP INTO THE INTERACTIVE MEDIA WORLD?

B·U·T has successfully integrated interactive technologies in multiple client showcases. These tools provide users with a better understanding of your message and ensure that your brand is remembered.

If you’re looking into incorporating interactive media at your next event, get in touch with us!